The Gateway into Your Adventure
The Gateway into Your Adventure is a campaign for the new Gopro model Hero Black 9. The goal of the campaign is to introduce the brand to a new audience that's interested in the Gopro lifestyle but needs a nudge out the door. The art style was chosen to attract a new audience while maintaining a familiar appeal with Gopro's current target audience. The campaign encourages its users new and old, to travel and go on new adventures and let Gopro be your compass!