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The Gateway into Your Adventure
The Gateway into Your Adventure is a campaign for the new Gopro model Hero Black 9. The goal of the campaign is to introduce the brand to a new audience that's interested in the Gopro lifestyle but needs a nudge out the door. The art style was chosen to attract a new audience while maintaining a familiar appeal with Gopro's current target audience. The campaign encourages its users new and old, to travel and go on new adventures and let Gopro be your compass!
Gopro case study | #naturesteaming
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